The IT Business is 80% Personal

Advice from DC The Computer Guy


When I first started Clark Computer Services, I went door to door asking small businesses if they needed help with IT. Early on, my daily habit included forty cold calls in the morning before hopping in my car to go knock on as many doors as possible. I’d walk in the door, introduce myself, and ask “Do you have any computer problems?

Every day, I heard tales of bad IT support.

Speaking with business owners, office managers, receptionists, and anyone else who would talk to me I heard a lot of the same complaints – unfriendly technicians, unresponsiveness, and unprofessional attitudes. It didn’t take me long to determine that the key to small business IT is customer service. Focusing on the client is one of the primary factors that has allowed CLARK to capture and maintain a loyal client base.

It’s All in the Reviews

I’ve become a big believer in reviews! At one time, I could reach out and talk to each of my clients on a weekly basis to see how they were feeling about the service they were getting, but as we’ve grown, that’s become impossible. After working hard to build these relationships, I felt bad about losing this method of measure, but then a solution came from an unlikely place – Reviews. Asking for my clients to provide reviews allows me to stay in touch and gives me so much more. It’s a forum that tells me what our clients like and – more importantly – what they dislike. As our client base increases and the business grows, I’ve found that I could rely more and more on reviews to answer that most important of questions: “Are our clients happy?” I’ve always felt that our true mission is to make our clients happy.

When I want to see how we’re doing, I sit back and read through our reviews. This snapshot of the business helps me to not only see trends, but by reading the reviews I can see what is most important to them. With this information, I can better understand where we need to focus when delivering our services.

Reviews show me that clients want:

Responsiveness – I’ve always found that the best way to beat the competition is to answer the phone, reply to e-mails, and show up on time. The #1 complaint I hear when meeting potential clients is“Our IT support doesn’t respond and it takes forever to get issues fixed”

A Friendly & Personal Experience – It’s not difficult – friendly and personal sells! Every time. If you want to bring in new clients, be friendly!  No one likes cranky techs, and crankiness is a chief complaint among staff members – being cranky keeps clients from asking for help when something breaks, and if they don’t want our help, we won’t keep them as clients.

Professional’s Who Take Ownership of the Problem – Clients hate when their IT people point fingers. It’s frustrating and ultimately pointless as it does nothing to resolve the problem that the client wants fixed!I don’t care who’s at fault, when CLARK takes ownership, the problem is ours until it’s resolved – no excuses!

Committed & Caring People – Here at CLARK we keep clients happy because we’ve built a team who shares my attitude about making customer service our highest priority. We have a group of caring and committed IT professionals whose main mission is to make the client happy, that is how we continue to succeed – without a doubt, we have the best IT support staff around!

Trust – Above all else, the client must trust you to take care of their needs. Establishing trust is complicated, but it starts with honesty and showing that you care about them and their business. In other words, be honest, own up to any mistakes, and offer advice based on what’s best for the client and not what’s best or easiest for you!

Walk the Talk

We all know the saying: talk is cheap, but I feel that in order to truly provide a great customer experience you have to say it. It is extremely important to me that every client and potential client understand that from top to bottom, we here at CLARK strive to provide them with nothing less than 5-Star Customer Service.  We want our clients to speak up when we don’t hit that mark, that way we can take ownership of the issue and fix our own problems! That’s how you Walk the Talk.

We keep getting better at delivering 5-Star Customer Service because we want to get better!

For years, I’ve been saying that the IT business is 80% personal. Establishing trust, being responsive, and acting professional is what the client wants – not once, but every time. If you do that, you’ll have a client for life!