With so much competition out there, we all need some good Google Search Tips to find accurate information quickly. Providing customers with the right information has always been critical to success in the small business world, but even more so now with all of the search engines available on the internet. At Clark Computer Services we provide Managed IT Services to over 400 small businesses and in doing so we often come across systems or issues that we haven’t seen before. That’s just part of this type of business, but it’s also the last thing a customer wants to hear.
In order to continue providing the 5-Star Support for which we are known, we must excel at finding information quickly.
Over the years, I’ve had to master the ability to dig deep into internet searches. Whether because I needed to access back-end tools on a computer that came with a new client, find a fix for a hardware or network issue, research software bugs, or any of a multitude of other problems, I can’t tell you how many times I’ve found myself working into the wee hours of the night on a downed system. It has always been my ability to find information fast that allowed me to ensure that my client’s employees would be able to work when they arrived in the morning.
Many times, I’ve helped clients to find the information they need, whether IT-related or not. The most common thing I’ve noticed is a reliance on the use of “keywords” in these internet searches. When using keywords or focus words to describe the search, the web browser runs those terms against an indexed library of websites to match your search results to the proper websites – this is where they get the list of websites you see. Except that there are times when using keywords doesn’t provide the information you want.
That’s when Advanced Googling becomes important.
Google has lots of advanced techniques, but to keep this blog at a tolerable length, I’m reviewing only those I find most useful to enhance my keyword searches. Below are four examples – in each I provide the technique with the text in bold, and examples below.
Try using these techniques the next time you are doing a search that isn’t returning the results you want. You’ll find that one of these advanced Googling techniques will almost certainly do the trick!
Shhhh…it’s a Secret: Google provides an advanced search page – to get to it type “advanced google search” into Google and click on the first link.
I left big business to start Clark Computer Services in 2003; not because I had a grand vision, but because I had three young children who needed their Dad around. Knowing I had to replace my salary, I went door-to-door visiting small businesses to introduce myself and ask if they needed IT support. I heard story after story from business owners and office managers about IT companies not returning calls and emails, grumpy technicians showing up late or not at all, and systems being down for days, weeks, and in some cases…months. I realized quickly that there was a clear and pressing need for reliable, honest, and professional IT support completed pleasantly and on time.