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It’s not an exaggeration to say that every small business needs a website. With each passing day, more aspects of our lives, both business and personal, can be found online. That being the case, it is of the utmost importance that all small businesses transition to reach their consumers.
From experience, I know it can be hard for a small business to prioritize a marketing budget, let alone determine where to spend it. In this blog, I’ll be explaining how to get started and why your small business needs a website.
BENEFITS OF A WEBSITE
There was a time when people would go to the yellow pages, ask for recommendations, or dial 4-1-1 to find information about products and services. Today, the internet, specifically search engines, has completely revolutionized how consumers search the market. When the typical person wants to find a product or service, they pick up their phone or use their computer and go to their preferred search engine, which is Google 93% of the time.
Today, 71% of small businesses have a website, so the chances are that your competitors are showing up in these Google searches. If you don’t have a website, even if you show up on Google, most potential consumers will opt to look at a business that has a clean, user-friendly website first. Basically, that means that without a website, you aren’t competing and likely won’t be found.
Another great reason to get a website is to promote brand awareness. When you choose the images to share with your consumers, you get to control the narrative about your business rather than allowing others to do it for you. This is particularly helpful if your business has a strong mission statement or a unique story and helps you stand out from the competition.
WEBSITE QUALITY MATTERS
Not only do you need a website, but it’s essential to have a website that is visually appealing, user-friendly, up-to-date, and FAST. Studies show that nearly half of all internet users stop engaging with slow websites and click away from poorly designed websites. Additionally, nearly 40% of people who go to a business’s website will judge its levels of service and quality based on their first impressions of the website.
These studies indicate that a large portion of your potential business is dependent on having a good quality website.
SEARCH ENGINE OPTIMIZATION
According to a survey performed by Top Design Firms, 21% of small businesses say their biggest website challenge is low traffic or getting relatively few visitors. The primary reason for this is that the business name does not appear in search results, and that is because part of a well-designed website is proper Search Engine Optimization (SEO).
All search engines, including Google, Bing, Yahoo, etc., use crawlers to index the website, which is how they match searches to websites. SEO is the process of using keywords in your website to increase visibility and searchability. Search engines have algorithms that analyze indexed web pages to determine the order of search results. By adding keywords related to your business, products, and services into specific areas of each webpage, you boost how ‘attractive’ the website is to the search engine’s algorithms, significantly increasing your potential visibility without paid ads.
CLARK OFFERS WEBSITE SERVICES
Looking around, you’ll find that many companies offer website design services. At CLARK, we provide a full suite of quality and affordable creative services to meet your needs. We can refresh your existing website, create a spectacular splash page, build a complete eCommerce site, or put together anything in-between, along with maintenance plans to keep your website updated and secure.
No matter what you need, our talented graphic designers can make it happen with the IT services to back it up.
That’s not all. Our creative team offers a wide range of graphic design services, including logo design, brochures, business cards, flyers, mailers, and posters to enhance your brand and attract the customers you want. With our digital and print services, we can help your business convert potential clients into paying customers.
And we are so confident in our pricing and quality that we encourage you to shop around and compare.
Being raised by Clark’s owner, Darren, I have always been immersed in the world of technology. However, I have always followed it from a distance. I went to college to get my degree in Business Finance and Applied Economics, as I have always been a fan of research and statistics. I was even lucky enough to get my senior thesis in economics published. My next string of luck was getting a job straight out of college as a Researcher in Richmond, VA. I was able to pursue research and publish dozens of news articles in my field. Now, I am so excited to delve back into the world of technology that I was raised in and look forward to honing my research in the technological field.